Target Market Focus 1st Financial Funding & Investment Corporation specializes in serving college students and recent graduates with credit card and financial services, indicating an opportunity to develop tailored financial products or student-focused promotional campaigns.

Acquisition Strategy The company's recent acquisition of Premier Financial Services suggests a growth strategy centered on expanding its market share, offering prospects for cross-selling and partnership opportunities within the financial services sector.

Technology Utilization Utilizing advanced analytics platforms like IBM Cognos Analytics and survey tools such as SurveyMonkey indicates a data-driven approach, presenting opportunities to offer analytics, reporting, or customer insights solutions.

Financial Scale With a revenue estimate between 1 million and 10 million dollars and an employee base of up to 50, the company is positioned as a growing mid-sized player, making it receptive to scalable financial services, lending solutions, and operational efficiencies.

Competitive Landscape Operating in a market alongside larger financial institutions like Wells Fargo and Capital One, 1st Financial Funding can benefit from niche services targeting the collegiate demographic, opening avenues for specialized financial products or digital engagement platforms.