Diverse Service Portfolio 1st Independent Leasing offers a broad range of financial solutions including equipment leasing, various types of loans, and receivable financing, enabling customization to meet different client needs across industries.

Geographic Reach The company's nationwide US coverage along with Canada presents substantial cross-border sales potential, particularly for clients seeking financing options beyond regional markets.

Strong Industry Experience Founded in 1990 with over 30 years of expertise by Rosanne Wilson, the company demonstrates deep industry knowledge, which can be leveraged to target clients seeking experienced financial partners.

Mid-Market Focus With revenue estimates between 1 million and 10 million dollars and a small team size, the company likely focuses on small to mid-sized businesses, presenting opportunities to expand services to growing companies at this stage.

Technology Utilization The use of analytics tools like Baidu Analytics and Snowplow, along with AWS cloud services, indicates a focus on data-driven decision making and scalable digital processes, ideal for targeting clients interested in technologically sophisticated financial solutions.