SME Funding Expertise National Funding has a strong track record of funding small businesses, having provided over $3 billion in funding to support working capital and equipment financing. This expertise positions the company as a reliable partner for small and medium enterprises looking for financial solutions.

Technological Innovation With a tech stack that includes modern tools like React and FullStory, National Funding showcases a commitment to technological innovation. This emphasis on leveraging cutting-edge technology can be appealing to businesses seeking finance partners with advanced digital capabilities.

Market Share Growth Potential In an industry alongside larger competitors like Paylocity and ADP, National Funding's revenue and funding levels indicate room for growth. Leveraging this opportunity, sales teams can target businesses that prefer a more personalized approach and seek alternatives to industry giants.

Employee Engagement Focus With a team of 201-500 employees, National Funding's workforce represents a significant asset. Engaging employees in sales efforts by highlighting the company's strong commitment to small business owners can enhance the sales process, fostering trust and credibility.

Competitive Analysis Advantage By understanding the landscape of similar companies like PrimePay and Gusto, sales professionals can identify key differentiators that set National Funding apart. Emphasizing the company's proven funding track record and personalized service can create a compelling sales pitch in competitive markets.