Established Reputation With over 20 years of experience and multiple awards including the Yelp ‘People Love Us’ Award, 1st Security USA demonstrates a strong reputation for customer satisfaction and reliable service, making it an attractive provider for residential and commercial security solutions.

Affordable Custom Solutions Offering both expert installation and DIY options at competitive prices, the company appeals to cost-conscious consumers seeking personalized, high-quality home security systems, presenting opportunities to upsell premium packages.

Technology and Partnerships Authorized dealer of major brands like Qolsys and Honeywell and utilizing modern digital marketing tools, 1st Security USA is positioned to leverage technological integration and brand recognition to expand its customer base and cross-sell advanced security features.

Market Positioning Recognized as one of Baltimore’s top three security providers, the company’s strong local reputation can be used to target nearby neighborhoods and businesses that prioritize trusted and highly-rated security services.

Growth Potential Despite a smaller revenue range, the company’s award-winning service and recent recognitions suggest opportunities for sales growth through targeted marketing campaigns, service package enhancements, and expanding into nearby markets.