Hyper-local Reach Leverage their strong hyper-local print and digital presence across Chicagoland, including 150k weekly mailings and multiple newspapers, to propose targeted local advertising packages for businesses seeking community visibility.

Integrated Marketing Position integrated marketing campaigns that combine print, digital, and live events to maximize ROI for advertisers, aligning with their service offerings and events division to create cross-channel sponsorships.

Audience Engagement Emphasize real-time, relevant news and community event participation as engagement drivers, offering branded content, sponsored local stories, and event sponsorships to deepen audience interaction for advertisers.

Growth Potential Highlight expansion from one newspaper to 15 titles and growing events, presenting opportunities for advertisers to scale across multiple publications and growing formats within the Chicagoland region.

Cost Effective Tech Stack Leverage their existing technology stack (Drupal, Google Tag Manager, AWS, analytics tools) to propose performance-focused digital advertising products with measurable outcomes and easy integration for advertisers.