Strategic Partnerships 24i has recently expanded collaboration activity with Bitmovin to launch Advanced Advertising solutions, signaling openness to co-developed monetization features and potential partner-led integration opportunities for customers seeking advanced ad-supported streaming models.

Enterprise Growth With a customer base spanning telecoms, broadcasters, and OTT providers and a revenue range of one to ten million, 24i presents cross-selling prospects to operators upgrading to cloud-based VOD, FAST, and live TV capabilities, as well as TV-as-a-Service offerings.

Market Expansion Recent branding refresh and participation in major industry events (NAB Show, IBC) indicate a focus on raising market visibility and accelerating new customer acquisition, suggesting sales plays around brand-new solutions like Advanced Advertising and cloud-native apps.

Technology Fit Located in a tech-forward stack (AWS, Snowflake, Redshift, modern DevOps tools) and a modular platform supporting apps across TVs, devices, set-top boxes, and mobile, 24i is positioned for upsell to data-driven personalization, analytics-enabled monetization, and hybrid cloud deployments.

Funding and Scale As an Aferian group company with international offices and a mid-market employee base, 24i offers potential for channel expansion into new regions and for partners to co-sell bundled TV services, advertising solutions, and managed services to mid-sized operators seeking rapid time-to-market.