Growth through partnerships 24i operates in the fast-growing streaming technology space with a modular, cloud-based platform for VOD, FAST, and live TV, presenting a compelling partner-led opportunity for system integrators, telecoms, and broadcasters seeking to accelerate time-to-market for new video services.

Carrier and OTT alignment Current customer base includes telcos (KPN, Telenor Sweden, Vodafone Iceland), broadcasters (UK TV, KAN, NPO), and OTT providers (BroadwayHD, Pure Flix, MGM+), indicating strong potential to upsell advanced advertising, TV-as-a-Service, and white-label app capabilities to similar operators and service providers.

Advertising frontier Recent launch of Advanced Advertising in collaboration with Bitmovin positions 24i as a provider of next-gen monetization, creating an opportunity to target media owners and streaming platforms looking to modernize ad tech stacks and increase ad revenue.

Global reach with local presence Offices across Europe (Amsterdam, Brno, Copenhagen, Helsinki, Madrid, Bath) plus a global customer footprint suggest a capability to support multinational deployments, localization, and regional compliance services for global streaming brands.

Brand and integration pace Frequent product and branding updates (new brand identity in 2025) alongside partnerships and events (NAB Show, IBC) illustrate a proactive go-to-market approach—a signal to target executives seeking vendors with strong product roadmaps and market visibility for enterprise-grade streaming solutions.