Advertising Growth Gracenote is actively expanding its advertising business, appointing Bill Condon as Head of Advertising Sales and strengthening ties with Google, signaling a strategic push into data-driven, cross-channel programmatic advertising for streaming and CTV.

Sports Metadata Recent enhancements to On Sports and the company's focus on sports programming discovery create opportunities to sell metadata-backed discoverability, targeted recommendations, and monetization to sports networks, leagues, and streaming platforms.

Identity Solutions The launch of the Gracenote ID Distribution System positions Gracenote as a provider of identity resolution and metadata distribution, enabling publishers, platforms, and advertisers to unify audiences and improve cross-platform experiences.

Personalization Imagery New Personalized Imagery capabilities allow streaming services to tailor visuals and thumbnails, offering a cross-sell to OTT platforms seeking higher engagement and brand-consistent content experiences through metadata-driven creative.

IP Protection Gracenote's strong emphasis on IP protection and licensing governance around metadata presents a compelling, risk-aware value proposition for enterprise buyers concerned about data usage in AI training and content discovery.