Insights

Story-driven training A mature Chicago arts organization with a 25+ year track record in storytelling offers StoryBuilds training that translates narrative craft into practical workplace skills such as trust, communication, empathy, and leadership. Potential upsell: expand to leadership development and team-building programs for mid-market firms.

Small to mid market focus Client base appears to be organizations seeking culture change and human-centric training rather than large-scale enterprise contracts.sales opportunities exist with mid-sized companies and nonprofits looking for experiential programs at a more affordable, boutique scale.

Creative tech stack Utilizes Squarespace, Google Workspace, analytics, and commerce tools alongside niche platforms (NSONE, Choices, AfterPay). This suggests readiness for digital engagement, e-commerce-enabled programs, and streamlined bookings, supporting cross-sell of online workshops or self-serve program bundles.

Revenue potential Reported revenue range of 10 to 25 million indicates substantial annual activity and capacity to take on new engagements without compromising quality. Target organizations with recurring or multi-session programs to maximize contract value.

Cultural alignment Strong emphasis on belonging, empathy, and real stories aligns with diversity, equity, and inclusion initiatives. Ideal for partnerships with firms pursuing inclusive leadership training, DEI program integration, and community-building workshops.

Similar companies to 2nd Story

2nd Story Tech Stack

2nd Story uses 8 technology products and services including Squarespace, NSONE, Squarespace Commerce, and more. Explore 2nd Story's tech stack below.

2nd Story's Email Address Formats

2nd Story uses at least 1 email format:
2nd Story Email FormatsExamplePercentage
First@2ndstory.comJohn@2ndstory.com
100%

Frequently Asked Questions

What is 2nd Story's phone number?

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You can contact 2nd Story's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is 2nd Story's official website and social media links?

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2nd Story's official website is 2ndstory.com and has social profiles on LinkedIn.

How much revenue does 2nd Story generate?

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As of August 2026, 2nd Story's annual revenue is estimated to be $10M - $25M.

What is 2nd Story's NAICS code?

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2nd Story's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does 2nd Story have currently?

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As of August 2026, 2nd Story has approximately 38 employees across 1 continents, including North America. Key team members include Co-Owner: P. S., Board Member: L. L. and Graphic Design Intern/ Associate: C. S. Explore 2nd Story's employee directory with LeadIQ.

What industry does 2nd Story belong to?

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2nd Story operates in the Professional Training and Coaching industry.

What technology does 2nd Story use?

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2nd Story's tech stack includes Squarespace, NSONE, Squarespace Commerce, Google Workspace, Choices, AfterPay, Google Analytics and Adobe Fonts.

What is 2nd Story's email format?

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2nd Story's email format typically follows the pattern of First@2ndstory.com. Find more 2nd Story email formats with LeadIQ.

When was 2nd Story founded?

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2nd Story was founded in 1999.
2nd Story logo

2nd Story

Professional Training and CoachingIllinois, United States11-50 Employees

2nd Story is a Chicago-based organization operating in the professional training and coaching space, with a track record of more than 25 years focused on helping people shape and share real stories. Its work blends storytelling, community-building, and culture change, founded on a collaborative process where writers, curators, directors, sound designers, and producers contribute to performances that center lived experiences brought to life with intention and care. The company extends its artistic approach to create StoryBuilds, interactive training sessions that translate narrative craft into practical workplace skills, aiming to improve trust, communication, empathy, collaboration, and leadership within teams, schools, and other community settings. By bringing rigor and artistry from performance into real-world contexts, 2nd Story seeks to foster environments where belonging and connection can thrive. While rooted in the arts, its offerings address organizational and educational challenges by helping groups surface their stories, listen deeply, and understand themselves and others more clearly.

Section iconCompany Overview

Phone number
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
1999
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    2nd Story's revenue is estimated to be in the range of $10M - $25M

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