Global Launch Leverage Cohera’s IMEX America launch and 45 years of DMC experience to target global corporations seeking a scalable trusted partner for global destination events. Emphasize network depth and local to global capabilities to win enterprise incentive programs and complex corporate meetings.

Mid Market Growth With a mid sized team and revenue in the 25 to 50 million range, there is an opportunity to target mid market accounts in tech, finance, and life sciences needing cohesive DMC support across destinations. Propose bundled offerings that combine destination management with expense and travel workflow via existing tech stack like HubSpot and SAP Concur to streamline procurement and reporting.

Tech Advantage Position Cohera as a technology forward DMC by highlighting the current tech stack including HubSpot, SAP Concur, Paylocity, and TeamViewer. Offer a client portal, real time project dashboards, automated approvals, and seamless expense integration to improve project visibility and efficiency for distributed event teams.

Strategic Partnerships Capitalizing on the IMEX presence, develop strategic partnerships with event tech platforms, airlines, hotels, and local suppliers to broaden the global vendor network, reduce risk, and unlock co marketing opportunities. Use joint case studies and testimonials to accelerate deal cycles with enterprise clients.

Client Experience Focus Differentiate through personalized service and deep destination expertise, focusing on connections beyond meetings. Build a compelling narrative around long standing client relationships, immersive experiences, and sustainability in events to win clients seeking meaningful, people centered programs.