SMB Base Upsell Leverage the broad SMB customer base to upsell advanced unified communications, hosted telephony, and device-enabled services anchored by the HiHi handset. Target segments needing scalable and customizable telecom solutions with strong device integration and tailored onboarding.

Acquisition Synergy Post-acquisition channel opportunities with the Daisy Group footprint. Cross-sell telecom and IT services into the combined customer base, align go-to-market strategies, and offer migration and consolidation services to simplify vendor management for SMBs.

HiHi Advantage Highlight the globally unique HiHi handset alongside a robust tech stack to position a device-led value proposition. Offer device lifecycle management, CRM integrations, and analytics-driven call handling as differentiators for SMBs seeking bespoke solutions.

Community Partnerships Capitalize on local partnerships with Christchurch Angels and Hope Housing for CSR-aligned co-marketing and social impact selling. Target local SMEs and nonprofits seeking reliable telecom services with a community focus.

People Driven Growth Leverage a recognized, people-first culture to differentiate on service quality and support. Emphasize training, onboarding, and consistent customer experience to win long-term SMB contracts in a competitive market.