Brandlive Synergy 6Connex is now Webinar+ by Brandlive, signaling a unified platform strategy. This creates opportunities to cross sell hybrid webinar capabilities to Brandlive’s existing customers and migrate current Eventory users to the broader suite.

Acquisition Upsell The Eventory acquisition broadens the product offering. Target Eventory customers with premium Webinar+ by Brandlive features such as mobile check-in and enhanced hybrid experiences, using bundled pricing to accelerate adoption.

Vertical Growth Recent partnerships with USC, Hitachi Solutions, and Interprefy underline focus on enterprise education, corporate IT services, and interpretation needs. Prioritize outreach to similar verticals that require robust hybrid platforms with translation and attendee management.

Channel Partnerships A track record of partnerships with PGi, Interprefy, Hitachi Solutions, and academic institutions suggests strong potential for a formal channel program and joint selling motions to extend reach into target markets.

Mid Market Focus With a mid market orientation and a scalable hybrid event platform, tailor ROI driven proposals and proof of value to similar sized organizations planning large in person and virtual events.