Data-Driven Personalization 84.51° leverages extensive first-party retail data from nearly half of US households, enabling highly targeted and personalized marketing solutions. This presents an opportunity to expand its data-driven insights services to other large retail chains and CPG brands seeking to enhance customer engagement and loyalty programs.

Innovative Marketing Platforms The company's Kroger Precision Marketing platform and recent launches like the CPG-specific platform highlight its capability to deliver advanced retail advertising solutions. There's potential to offer these cutting-edge marketing tools to new clients in both retail and consumer goods sectors aiming to optimize omnichannel campaigns.

Market Leadership and Recognition Receiving awards such as the Data Collaboration award and launching strategic reports on omnichannel shoppers position 84.51° as a leader in retail analytics. Business development efforts can focus on positioning the firm as a trusted partner for organizations seeking to leverage retail data for competitive advantage.

Sustainability and Social Initiatives The company's commitment to diversity, equity, inclusion, and social impact, exemplified by its DEIB road map and community partnerships, creates opportunities to collaborate with brands aiming to enhance their ESG profiles and develop socially responsible marketing strategies.

Growth and Expansion Potential With a revenue in the billions and ongoing innovations in retail data science and insights, 84.51° is well-positioned for further growth. Sales efforts could target expanding its technological and consulting services to smaller retail and consumer brands looking to capitalize on omnichannel and data-driven marketing trends.