Data-Driven Personalization 84.51° leverages extensive first-party retail data from nearly half of US households, enabling highly personalized shopper experiences and targeted marketing solutions. This deep data foundation presents a significant opportunity to offer advanced marketing analytics and consumer insights services to brands seeking to optimize customer engagement.

Technological Infrastructure With a sophisticated tech stack including Google Cloud Platform, VMware, and various development tools, 84.51° demonstrates a strong ability to implement scalable, innovative data solutions. This positions the company as a potential partner for clients needing custom data integration, cloud services, or AI-driven analytics.

Market Leadership in Retail Insights 84.51° has pioneered research on omnichannel shopping behaviors and launched a platform dedicated to the CPG market, indicating its expertise in market intelligence and consumer behavior analysis. These areas open up opportunities to collaborate on strategic market research, consumer segmentation, and targeted advertising campaigns.

Sustainability and Diversity Focus The company's long-standing commitment to diversity, equity, inclusion, and community engagement—illustrated by its DEIB initiatives and partnerships—suggests an alignment with brands prioritizing corporate social responsibility. This can help position 84.51° as a strategic partner for sustainability-focused companies seeking data-driven impact measurement.

Financial Muscle and Industry Reach With revenue estimates between one and ten billion dollars and a large workforce, 84.51° demonstrates financial stability and extensive industry reach, making it an attractive partner for large-scale marketing and data analytics solutions tailored for major consumer brands and retail chains aiming to enhance their market share.