Data-Driven Personalization 84.51° leverages first-party retail data from nearly half of US households and over 2 billion transactions, enabling highly personalized marketing solutions. This extensive data foundation presents an opportunity to collaborate with brands seeking to deepen customer engagement through tailored marketing strategies.

Innovative Market Reports The company's recent release of insights on omnichannel shoppers highlights expertise in understanding complex consumer behaviors. Partnering to develop tailored research or insights services could help brands optimize their omni-channel customer journeys and increase sales conversions.

Technology Partnerships Utilizing advanced technologies such as Google Cloud Platform and Vue.js, 84.51° offers scalable and innovative data solutions. There is potential to offer consulting or integration services to retail or CPG clients looking to upgrade their technological infrastructure for better data analytics.

Strategic Retail Focus As a division of Kroger with close ties to one of the largest grocery chains, 84.51° has a unique position to support other retail brands or vendors seeking to enhance their presence in grocery and CPG sectors through targeted insights, media, and customer loyalty programs.

Social Impact & Credibility Their initiatives in diversity, equity, inclusion, and community partnerships demonstrate corporate social responsibility, which can be leveraged to connect with clients focused on ESG (Environmental, Social, Governance) criteria—opening doors for advisory or collaborative opportunities aligned with social impact strategies.