Strategic Data Power 84.51° operates at the intersection of retail data science, insights, and media, offering opportunities to upsell advanced analytics, audience targeting, and retail advertising services to Kroger and its CPG partners.

Omni Channel Expertise With a focus on omnichannel shopper behavior and a platform that covers both insights and advertising (Kroger Precision Marketing), there is potential to expand cross-channel measurement, attribution, and personalized media solutions for brand partners.

First-Party Advantage Leverage nearly half of U.S. households' first-party retail data and a massive transaction dataset to propose data governance, privacy-compliant segmentation, and loyalty-driven marketing programs for existing and prospective clients.

Leadership Stability The transition of leadership to Kroger’s CMO while maintaining 84.51° as a coreInsights and media arm presents an opportunity to align executive-level sponsorships, expand executive-level sponsorships, and co-sell offerings with Kroger’s marketing leadership.

Social Impact Angle Historical collaborations in data for social good suggest a pathway to partner with non-profits or public sector initiatives, enabling joint programs that showcase data science expertise while expanding brand credibility and potential funding opportunities.