Data Asset Power Leverage first party retail data from a broad share of US households and billions of transactions to power highly targeted shopper marketing, measurement, and activation through 84.51° Insights, Loyalty Marketing and Kroger Precision Marketing.

Kroger Partnership Advantage 84.51° is Kroger's insights and media division, providing an integrated channel for co selling with Kroger and CPG brands. This setup enables expansion of Kroger Precision Marketing to more brands and categories, unlocking cross-brand growth opportunities.

Omnichannel Insights Recent omnichannel shopper research demonstrates capabilities to map cross channel behavior, enabling brands to run omnichannel campaigns and measure impact along the shopper journey.

Tech Driven Offerings A modern tech stack including AI tooling and fast data delivery enables rapid development of analytics products, dashboards and real time activation for advertising and loyalty initiatives across a scalable business.

Strategic Leadership Alignment Leadership alignment with Kroger signals deeper integration and joint go to market strategies across Kroger's ecosystem, creating cross sell opportunities with a broad network of brands.