Growth opportunity Mid-market representation firm focused on hockey players across junior, NCAA, professional, and international levels presents potential for scale via expanding client roster, cross-sell advisory services, and strategic partnerships with larger agencies seeking boutique hockey expertise.

Revenue leverage Current revenue range of 1M–10M and a lean team suggests opportunities to upsell premium contract advisory, master service agreements, and performance-based packages that disproportionately enhance value for higher-level athletes and teams.

Tech enablement Existing tech stack includes Squarespace, WordPress, and Google Workspace; there is room to partner on digital marketing, client portal development, and analytics tools to improve client engagement, lead capture, and scalability.

Strategic fit As a relationship-driven, long-term results oriented firm, there is potential for collaboration with larger agencies to provide specialized hockey representation, events, and career development programs, expanding market reach and service depth.

Market positioning Competitive landscape includes established firms with broad rosters; 85 Sports can be targeted for partnerships or reseller arrangements by firms seeking niche hockey expertise to augment their existing athlete management offerings.