Sustainable, Made-to-Order Model 86 Cold Press’s shift to a preorder and delivery system emphasizes freshness and sustainability, appealing to health-conscious consumers seeking eco-friendly and personalized products. This model presents an opportunity to promote their tailored juice offerings and eco-centric branding to eco-aware markets.

Digital Engagement Platform The launch of their proprietary mobile app enhances customer experience by enabling easy browsing, subscription management, and loyalty rewards, creating multiple touchpoints for engagement and cross-selling premium seasonal products or new probiotics.

Community and Wellness Focus With a mission centered on health and light environmental impact, there is strong potential to expand marketing efforts towards wellness-focused communities, health stores, and corporate wellness programs seeking organic, fresh beverage options.

Growth Potential in Niche Market Operating within a competitive landscape with larger players, 86 Cold Press can leverage its local, personalized approach by targeting local wellness centers, gyms, and organic food stores as retail partners or corporate collaborators for broader distribution.

Tech-Driven Customer Data The integration of digital tools and virtual storefront provides valuable customer insights, enabling targeted marketing campaigns, personalized promotions, and subscription retention strategies to increase repeat sales and expand customer lifetime value.