Delivery and Subscriptions 86 Cold Press shifted to a preorder and delivery model to maximize freshness and minimize waste, supported by a dedicated app for browsing, subscriptions, loyalty, and delivery tracking. This creates sales opportunities to collaborate with local offices, coworking spaces, gyms, and wellness studios for B2B subscription programs and controlled delivery pilots in new market zones.

Loyalty Driven Upsell The app enables loyalty rewards and subscription management, enabling timely, personalized offers for seasonal juices and probiotic blends, as well as add‑ons. Use customer data to drive targeted corporate wellness promotions, bundle deals, and cross-sell with related health products.

Sustainable Positioning Emphasize fresh, organic, planet‑friendly delivery to attract ESG‑minded clients and drive corporate wellness partnerships. Pitch employee perks programs, sponsorships, and co‑branded campaigns with fitness and health networks.

Product Pipeline Seasonal juices and probiotic blends provide ongoing upsell opportunities and a hook for new subscribers. Explore partnerships with fitness centers, spas, cafes, and co‑working spaces, and consider private label or co‑branded offerings to expand reach.

Scale via Partnerships With a small team and a modern tech stack, growth can be accelerated through wholesale, white‑label, and affiliate partnerships, leveraging the virtual storefront to manage orders, deliveries, and loyalty at scale beyond Wichita.