Acquisition Opportunity Bolthouse Farms acquired Evolution Fresh, presenting cross-selling opportunities between two powerhouse beverage brands with complementary product offerings.

Product Expansion Evolution Fresh's launch of Real Fruit Soda opens up a new product platform that can be promoted to existing and potential customers, driving sales growth.

Market Penetration Strategy Through partnerships like the one with HelloFresh, Evolution Fresh can increase brand exposure and reach more customers, enhancing market penetration and sales potential.

Innovative Offerings The introduction of unique products like Organic Cucumber Glow and Organic Celery Glow positions Evolution Fresh as an innovative brand, attracting health-conscious consumers and driving sales.

Differentiation Strategy With offerings like bottled Kombucha juice, Evolution Fresh sets itself apart in the market, appealing to customers seeking diverse and trendy beverage options, creating opportunities for increased sales.