Expanding Streetwear Reach 8&9 has a strong presence in streetwear retail, being stocked by over 250 stores worldwide, including boutiques and sneaker shops, indicating significant distribution channels suitable for partnership expansion.

Appealing Aesthetic The brand's blend of aggressive anti-establishment attitude with quality design and pop culture references attracts a niche customer base aligned with trend-led, fashion-forward consumers.

Digital Marketing Focus Utilization of advanced advertising tools like Google Ads, Criteo, and email marketing through Klaviyo underscores a digital-first approach ideal for targeted campaigns and customer engagement.

Market Positioning With revenue estimates between 1 million and 10 million, 8&9 is positioned as a growing independent brand, presenting opportunities for partnerships with larger retailers or capital investment to accelerate growth.

Potential Collaborations The brand’s Miami street scene influence and cultural references offer a rich avenue for collaborations with artists, influencers, or other brands to increase visibility and market share within the streetwear segment.