Growing Market Need With only 13% of Americans meeting daily greens intake, there is significant market potential for products that make greens consumption more accessible, convenient, and appealing, especially among health-conscious consumers seeking easy nutritional solutions.

Recent Acquisition Opportunity 8Greens was recently acquired by Grove Collaborative, suggesting there may be opportunities to collaborate with or sell to this distributor, given their focus on natural and wellness brands aiming to expand their product portfolio.

Expansion into Wellness Retail The company’s emphasis on innovative, simple formats such as effervescent tablets and gummies aligns well with current retail trends favoring portable, single-serving wellness products, opening avenues for placements in health food stores and online wellness channels.

Leverage Digital Advertising With a technology stack including Google and Microsoft advertising platforms, there is scope to develop targeted digital marketing campaigns to boost awareness and drive sales among health-focused demographics, especially in the dietary supplement space.

Opportunity with Small Brands As a small company operating in a competitive segment with revenues under 10M, there is potential to position complementary products, such as other plant-based supplements or health beverages, to expand the product ecosystem and increase share in the growing wellness market.