NIL Tech Adoption 98Strong operates on a modern tech stack including Squarespace, Google Workspace, and marketing tools like Facebook Pixel, Lightbox, and NSONE, indicating readiness to integrate or upgrade tech-enabled marketing and measurement services for NIL campaigns.

Growth Potential With revenue in the mid single digits and a funding amount of $450K, there is a favorable growth trajectory context for sales teams to offer scalable marketing, sponsorship operations, and platform enhancements to accelerate client acquisitions in the NIL space.

NIL Market Position Positioned as a dedicated NIL platform for student athletes and brands, 98Strong prioritizes authentic, scalable brand partnerships, presenting opportunities to sell moderation, data insights, and influencer management services to expand campaign quality and reach.

Platform Expansion The focus on building the best technology platform suggests opportunities to upsell additional modules such as analytics dashboards, attribution, CRM integration, or expanded media buying features tailored to NIL campaigns.

Strategic Partnerships Target near-term collaboration with complementary services in the NIL ecosystem (talent management, compliance, content production) and analytics providers to create end-to-end solutions that enhance brand outcomes and reduce time-to-value for clients.