98Strong Employee Directory

Marketing ServicesNew Jersey, United States11-50 Employees

98Strong is a marketing services company based in Princeton, New Jersey, focused on building a community of student athletes and connecting them with brands through a technology platform designed to maximize NIL opportunities. The firm aims to create authentic, value-driven brand partnerships that resonate with consumers while scaling a brand’s message in the NIL space. Its target market includes student athletes and brands seeking to leverage NIL opportunities through honest storytelling and effective partnerships. Positioned within the marketing services sector, 98Strong emphasizes relationships and meaningful partnerships as a core component of its offering. The company describes its mission with the idea that the future of NIL is being realized now, and it operates with a relatively small-to-mid-sized team working to facilitate these partnerships on its platform.

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