Wellness wedding niche A More Perfect Union operates as a Zen-based wedding company offering officiating, customized yoga for couples and wedding parties, and pre-marital counseling. This creates opportunities to upsell mindfulness retreats, wedding weekend wellness experiences, and post-wedding wellness programs to engaged couples and recent clients.

Local market focus Based in New York with a boutique staff size (0-1 employees) suggesting high-touch, personalized service. Target local NYC-area couples and collaborate with venues, planners, and yoga studios to expand reach and create referral partnerships for premium, intimate ceremonies.

Digital presence Tech stack includes Squarespace, SEO tools, and analytics which indicates room to optimize for lead capture, organic discovery, and targeted ads. Invest in content marketing around mindful weddings, couple yoga, and pre-marital counseling to attract conscious consumers.

Service expansion Current offerings include officiating, customized yoga, and premarital counseling. Potential sales opportunities include packaged wedding experiences, virtual retreats, corporate or non-profit event collaborations, and partnerships with photographers, planners, and wellness brands.

Revenue opportunity Reported revenue range is broad ($0–$1M) for a lean operation. Focus on scalable high-margin services such as digital workshops, subscription-based wellness content for couples, and premium add-ons during weddings to increase average order value without significantly increasing headcount.