Niche wedding Wellness A More Perfect Union (NY) operates as a Zen-based wedding services provider with offerings including officiating, customized couple and wedding party yoga, and pre-marital counseling. This creates cross-sell opportunities with wedding planners, venues, and wellness brands seeking a holistic, mindful wedding experience.

Low team, high flexibility With a current team size of 0-1, the company relies on flexible partnerships or contractors. This presents a scalable model for B2B partnerships with wedding vendors, yoga instructors, counselors, and event coordinators to expand service delivery in a low fixed-cost setup.

Tech-enabled bookings The tech stack includes Calendly, Squarespace, WordPress, and Google Workspace, indicating a readiness for streamlined client onboarding, scheduling, and digital marketing. Prospects can position themselves as tech-savvy collaborators to improve client acquisition and program delivery.

Revenue upside Reported revenue under $1M suggests a growth opportunity through strategic partnerships, service diversification (pre-marital counseling, corporate mindfulness events, venue collaborations), or regional expansion to adjacent markets with similar wedding and wellness demand.

Brand positionality Positioned as a Zen-centered wedding experience, there is potential to partner with sustainability-minded venues, ethical vendors, and mindful wedding initiators. Aligning with organizations in the wellness, mindfulness, and equitable wedding spaces could unlock co-marketing and joint events.