Growth Expansion Active recruitment and geographic expansion into Northern New Jersey, Westchester County, and Connecticut indicate a growth phase with potential for channel partners, logistics support, and regional sales coverage.

Mid-Market Focus As a wholesale cut flower importer serving retail florists and event planners in the tri-state area, there are opportunities to upsell premium assortments, seasonal bundles, and exclusive varieties to expanding wholesale accounts.

Digital Outreach Utilize their tech stack and social channels (Google Ads, Instagram, Facebook) to run targeted campaigns for new territories, partner programs, and B2B promotions, leveraging iCIMS for streamlined onboarding of new sales hires.

Financial Scale With annual revenue in the mid-range of $10M-$25M and a small to mid-sized team, there is room to pitch scalable solutions such as sales enablement, CRM enhancements, and territory management to support rapid growth.

Talent Pipeline Ongoing recruitment for sales roles presents an opportunity to introduce partner or MSP programs, referral incentives, and value-added services to attract distributors and regional sales reps aligned with expansion plans.