Insights

Creative Workspace A4 focuses on providing adaptive furniture and creative workplace solutions, suggesting a strong opportunity to upsell modular, ergonomic, and collaboration-friendly office furnishings to improve modern work environments.

Sustainability & Diversity The company emphasizes environmental responsibility and equal pay, indicating a potential opening to offer sustainable product lines, eco-friendly packaging, and transparent supply chain practices to align with their values.

Multi-Store Presence With eight locations nationwide including four stores in the greater Reykjavik area and outlets in Akureyri, Egilsstaðir, and Selfoss, there are opportunities for regional promotions, localized inventory, and cross-store loyalty programs.

Digital Maturity The tech stack includes Google Analytics, Ads tracking, and modern web technologies, signaling readiness for data-driven marketing partnerships, e-commerce enhancements, and AI-powered personalization to boost online and in-store sales.

Creative Focus A4 positions itself as a leader in creative living and studios, presenting a sales angle for creative materials, inspiration products, and interactive workshops that complement office and home use, enabling cross-sell of complementary product lines.

A4 Tech Stack

A4 uses 8 technology products and services including Google Ads Conversion Tracking, gstatic.com, Cart Functionality, and more. Explore A4's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • gstatic.com
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Microsoft 365
    Email
  • JSON-LD
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Media & News

A4's Email Address Formats

A4 uses at least 1 format(s):
A4 Email FormatsExamplePercentage
First@a4.isJohn@a4.is
94%
Last_First@a4.isDoe_John@a4.is
6%

Frequently Asked Questions

What is A4's stock symbol?

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A4 is a publicly traded company; the company's stock symbol is SMFR.

What is A4's official website and social media links?

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A4's official website is a4.is and has social profiles on LinkedIn.

What is A4's NAICS code?

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A4's NAICS code is 44-45 - Retail Trade.

How many employees does A4 have currently?

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As of July 2026, A4 has approximately 137 employees across 5 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Executive Officer: E. Þ. S.Cmo / Cto: S. Á. E.Owner: A. A.. Explore A4's employee directory with LeadIQ.

What industry does A4 belong to?

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A4 operates in the Retail industry.

What technology does A4 use?

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A4's tech stack includes Google Ads Conversion Trackinggstatic.comCart FunctionalityMicrosoft 365JSON-LDModernizrGoogle AnalyticsNginx.

What is A4's email format?

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A4's email format typically follows the pattern of First@a4.is. Find more A4 email formats with LeadIQ.
A4 logo

A4

RetailReykjavík-4, Iceland51-200 Employees

A4 is a mid-sized Icelandic retailer with a history spanning more than four decades, serving both individual customers and businesses. It focuses on office supplies and products that support creative work, backed by deep product knowledge and digital solutions. It operates eight locations nationwide, with its offices and warehouse located at Köllunarklettsvegi in Reykjavík. Its retail network includes four stores in the capital region—Skeifunni, Kringlunni, Smáralind, and Hafnarfirði—and additional locations in Akureyri, Egilsstaðir, and Selfoss. A4 emphasizes environmental and social responsibility, including being an equal-pay employer and aiming to minimize its environmental footprint, while prioritizing service quality and a constructive workplace culture.

Section iconCompany Overview

Website
a4.is
Stock Symbol
SMFR
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $1B$10B

    A4's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    A4's revenue is estimated to be in the range of $1B$10B

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