AB Tasty
Software DevelopmentÎle-de-france, France201-500 Employees
AB Tasty is a Paris, Île-de-France-based software company offering an all-in-one platform for optimizing digital experiences. The platform enables personalization, experimentation, recommendations, merchandising, and an emotions-based segmentation approach, accessible via web and API. It serves more than 1,100 brands worldwide, including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH, supported by a team of experts focused on customer success. The company operates in the software development industry and positions itself as a partner for optimization and innovation. In 2025, AB Tasty introduced One Platform to unify its offerings for optimizing customer journeys.
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