Midwest focus Invest in expanding relationships with Midwest-based employers and industries aligned with Abacus strengths (Accounting, Finance, HR, Supply Chain) to leverage their regional footprint and long-standing recruitment expertise.

SMB to Mids Position Abacus as a trusted partner for mid-market organizations seeking scalable staffing solutions, highlighting experience across private and public sectors and a track record of filling professional roles efficiently.

Tech-enabled recruiting Leverage the firm’s technology stack (WordPress, Shopify, Google tools) to showcase a modern candidate experience and streamline client onboarding, while offering data-driven sourcing and metrics to prospective clients.

Leadership leverage Promote the combined century of recruiting experience as a differentiator to win clients in need of strategic hiring partnerships, executive search support, and process optimization across Accounting, Finance, and HR functions.

Financial scale Highlight notable revenue range and growth potential to attract clients with hiring surges or project-based staffing needs, offering flexible engagement models from retained search to contingent staffing.