Market Expansion With a broad customer base that includes hospitals, clinics, criminal justice, workplace, and home testing environments, there are numerous opportunities to expand the product portfolio and tailor solutions for each sector, especially as rapid diagnostics become increasingly critical in diverse settings.

Product Innovation The launch of cutting-edge rapid tests such as the Alere iCup Rx drug screen and malaria detection kits indicates ongoing innovation; offering new and improved diagnostic solutions can attract new clients seeking state-of-the-art testing methods.

Strategic Acquisitions Having acquired companies like Binax and Arriva Medical, there is potential to identify additional acquisition opportunities or partnership strategies that complement existing offerings and expand geographic or vertical market reach.

Technology Integration Utilizing modern tech stacks including Adobe Experience Manager, Facebook Pixel, and Java suggests opportunities to leverage digital marketing and e-commerce strategies to increase brand awareness and customer engagement within the rapidly growing diagnostics sector.

Financial Growth Potential Although currently generating $10-25M in revenue, there's significant growth potential by scaling sales efforts in key healthcare and workplace markets, combined with leveraging recent product launches and industry trends towards rapid, point-of-care diagnostics.