Strong Local Presence ABC11 WTVD serves over one million households across a 23-county area in North Carolina and Virginia, demonstrating a significant regional reach that can be leveraged for targeted advertising, local content sponsorships, and community engagement initiatives.

Digital Expansion With multiple digital platforms including ABC11.com, mobile apps, and connected TV apps on Roku, Fire, and Android TVs, the company offers numerous avenues for digital advertising, video sponsorships, and innovative content delivery partnerships.

Community Engagement The launch of initiatives like the Neighborhood Safety Tracker and collaborations with organizations such as the American Red Cross highlight opportunities for brands to align with community-centered campaigns and socially responsible marketing efforts.

Growing Audience Recognition Being recognized as the sixth best place to live in the Raleigh-Durham area provides a compelling selling point for lifestyle brands and local service providers seeking to associate with a thriving, desirable community.

Technological Sophistication The station's use of advanced ad tech and analytics tools like Prebid, 33Across, and Google Analytics indicates a focus on data-driven advertising solutions, opening opportunities to offer programmatic advertising and targeted marketing services to advertisers.