Growing Market Presence Absolutely Her is Omaha's largest women's consignment store with a high turnover of new inventory daily, providing frequent opportunities to attract repeat shoppers and increase sales through fresh offerings.

Strong Local Brand As a prominent local retail establishment, Absolutely Her has the potential to leverage community engagement and local partnerships to expand its customer base and enhance brand loyalty.

Affordable Luxury Offering The store's focus on name-brand clothing at significantly reduced prices appeals to budget-conscious consumers seeking quality, indicating a market segment receptive to premium secondhand fashion and related accessories.

Digital Presence With a website and basic online tech stack, there's an opportunity to enhance digital marketing efforts and e-commerce capabilities to reach a broader audience beyond the physical store.

Competitive Positioning Operating in a market with similar resale companies of various sizes, Absolutely Her can differentiate itself through personalized services, curated collections, and targeted marketing to capture more market share.