Managed CTO Opportunity to upsell proactive vCIO and Helios Managed Services to mid-market clients seeking strategic IT governance, cloud readiness, and ongoing alignment between IT and business goals.

Security Focus Leverage their Proactive Services and recent security acquisitions to target organizations with growing compliance and threat management needs, including MSPs looking to enhance security posture.

Cloud Readiness Position as-cloud enablers by highlighting assessments, governance, and cost optimization capabilities to SMBs exploring cloud adoption, hybrid setups, or cloud-native efficiencies.

Regional Growth Capitalize on expansion activity and regional acquisitions (Massachusetts, Michigan) to approach local SMBs and regional franchises needing integrated managed services and security synergy.

AI Enablement Promote Managed AI Program and Amplify IT offerings to target mid-market firms seeking scalable AI governance, policy guardrails, and secure AI deployment without overhauling existing infrastructure.