Small to mid-market focus Target mid-sized organizations seeking leadership development and team alignment, as Action-Strategies-By-Design specializes in boosting bottom-line results through leadership coaching, team retreats, and conflict resolution. Position offerings as scalable for businesses that are large enough to have real-world problems but small enough to require hands-on, customized guidance.

Executive coaching opportunity Leverage Julie Chance’s background in strategy, operations, marketing, and healthcare leadership to pursue executives and senior teams needing strategic clarity and high-performing cultures. Propose services that complement existing leadership pipelines and succession planning with tailored coaching programs.

Performance system Highlight the proprietary five-point performance optimization system as a differentiator to potential clients seeking repeatable, measurable improvements. Offer pilot programs or diagnostics to demonstrate impact on collaboration, communication, and real-time problem solving.

Digital readiness Given the tech stack and WordPress maintenance history, present opportunities for digital modernization and content strategy support, including thought leadership development, SEO optimization, and enhanced lead capture through HubSpot and marketing automation to scale client acquisition.

Healthcare and professional services angle Emphasize credibility in healthcare and professional services through Julie Chance’s leadership experience. Target hospitals, clinics, and professional services firms facing interdepartmental friction, siloed teams, and the need for efficient cross-functional collaboration to improve outcomes and profitability.