Sustainability Recognition Active Super has received multiple awards for environmental responsibility, including certification as carbon neutral and repeated SuperRatings Infinity Awards, highlighting a strong reputation for sustainability which can be leveraged to attract eco-conscious investors and partners.

Expansion through Merger The recent merger with Vision Super to create a $27 billion fund presents growth opportunities in cross-selling financial products, expanding client base, and enhancing market share within the superannuation sector.

Sustainable Investment Focus Despite recent investments in environmentally damaging oil sands firms like ConocoPhillips and Shell, recent criticism from ASIC over greenwashing indicates a potential need for enhanced sustainable investment solutions and transparent ESG reporting tools.

Digital Engagement Tools Utilization of platforms like WhatsApp Business, Google Tag Manager, and Hotjar indicates active efforts to improve digital customer engagement and user experience, presenting opportunities to offer advanced CRM, analytics, or customer feedback solutions.

Market Position and Size With a member base of around 89,000 and revenue between 10 to 25 million dollars, Active Super presents an opportunity to introduce scalable financial services, tailored investment products, or insurance solutions aimed at mid-sized super funds seeking growth.