Sustainable Investment Approach Active Super has strategically invested in environmentally conscious companies like ConocoPhillips, demonstrating a commitment to sustainability. This focus on sustainable investing aligns with the growing demand for ESG-driven investment options, presenting an opportunity to target clients seeking socially responsible superannuation funds.

Innovative Super Booster Program The launch of Active Super's Super Booster reward program indicates a proactive approach to engaging and retaining members. This innovative program offers a competitive advantage in attracting new clients looking for value-added benefits and incentives within their super funds, presenting a compelling sales opportunity to highlight Active Super's unique offerings.

Award-Winning Ethical Responsibility Active Super's recognition as a carbon-neutral fund and winner of the SuperRatings Infinity Award showcases its strong ethical values. Leveraging these accolades in sales pitches can differentiate Active Super by appealing to clients who prioritize sustainability and ethical considerations when choosing a superannuation provider, enhancing the company's competitive positioning in the market.

Strategic Agency Partnership The collaboration with strategic agency Slik reflects Active Super's focus on leveraging creative expertise. Sales teams can leverage this partnership to emphasize the company's innovative marketing approach and brand positioning in attracting clients who value strategic communication and branding, presenting an opportunity to showcase Active Super's unique identity in the financial services landscape.

Diverse Customer Segment Potential With Active Super's wide age range and account balance criteria for award consideration, sales teams have the opportunity to target a diverse customer segment. Highlighting the fund's appeal across various demographics can open doors for sales development representatives to engage with clients spanning different age groups and financial capacities, tapping into a broader market base for potential growth.