Mergers momentum Active Super is actively pursuing growth through mergers, having announced a potential consolidation with Vision Super to create a $27 billion fund. This signals a readiness for scale, potential integration services, data migration, and unified member experience offerings.

Awarded value Canstar’s 2023 Outstanding Value award highlights strong value delivery across age and balance ranges. This creates opportunities to upsell premium investment feature sets, enhanced member education platforms, and loyalty or referral programs to reinforce competitive differentiation.

Regulatory risk Recent ASIC civil penalty proceedings related to greenwashing in the Impact Report point to compliance scrutiny. This suggests a need for governance, risk management, and ESG measurement solutions, as well as consulting around transparent reporting tools.

Tech and partner ecosystem Active Super’s tech stack includes digital marketing and feedback tools (The Trade Desk, Google Search Console, Hotjar), customer engagement channels (WhatsApp Business), and web technologies. There is an opportunity to offer integrated MarTech, data analytics, and customer experience optimization services.

Growth drivers With a member base around 89,000 and revenue in the mid-market range, there is demand for scale-focused services such as member rewards programs (already launched), digital onboarding enhancements, and operational efficiency consulting to support rapid growth post-merger.