Insights

Market Expansion Potential ActiveDEMAND has a strong foothold in the senior living market with over 4,000 communities across North America and more than 7,500 users, indicating substantial opportunities for growth and new client acquisition within this niche.

Technology Innovation The company's recent launches of marketing tasks and an image generation feature demonstrate ongoing product development and adaptation to emerging marketing trends, appealing to prospects seeking advanced automation solutions.

Competitive Positioning Recognition as a Top 20 Reports provider by Capterra highlights ActiveDEMAND's credibility and presence in the marketing automation landscape, offering a compelling value proposition for companies evaluating competitive platforms.

Customer-Centric Approach ActiveDEMAND's integration of multi-touch tracking, including influencers like caregivers and family members, underscores its focus on delivering personalized, data-driven marketing insights that can help differentiate it from competitors.

Growth Opportunities While currently generating up to $10 million in revenue with a lean team, there is significant potential to scale operations and expand market share by leveraging its proven platform and recent feature enhancements.

ActiveDEMAND Tech Stack

ActiveDEMAND uses 8 technology products and services including Cloudflare, oEmbed, Choices, and more. Explore ActiveDEMAND's tech stack below.

  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Choices
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Crisp Live Chat
    Live Chat
  • Oracle Eloqua
    Marketing Automation
  • New Relic
    Real User Monitoring

ActiveDEMAND's Email Address Formats

ActiveDEMAND uses at least 1 format(s):
ActiveDEMAND Email FormatsExamplePercentage
First.Last@activedemand.comJohn.Doe@activedemand.com
47%
FirstLast@activedemand.comJohnDoe@activedemand.com
3%
First.Last@activedemand.comJohn.Doe@activedemand.com
47%
FirstLast@activedemand.comJohnDoe@activedemand.com
3%

Frequently Asked Questions

Where is ActiveDEMAND's headquarters located?

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ActiveDEMAND's main headquarters is located at 600 Crowfoot Crescent NW, Suite 340 Calgary, Alberta T3G 0B4, CA. The company has employees across 1 continents, including North America.

What is ActiveDEMAND's official website and social media links?

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ActiveDEMAND's official website is activedemand.com and has social profiles on LinkedIn.

What is ActiveDEMAND's NAICS code?

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ActiveDEMAND's NAICS code is 5112 - Software Publishers.

How many employees does ActiveDEMAND have currently?

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As of October 2025, ActiveDEMAND has approximately 26 employees across 1 continents, including North America. Key team members include Chief Technology Officer: P. B.Vice President Of Marketing & Sales: J. M.Ceo/Co-Founder: S. L.. Explore ActiveDEMAND's employee directory with LeadIQ.

What industry does ActiveDEMAND belong to?

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ActiveDEMAND operates in the Software Development industry.

What technology does ActiveDEMAND use?

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ActiveDEMAND's tech stack includes CloudflareoEmbedChoicesMoment.jsjQuery UICrisp Live ChatOracle EloquaNew Relic.

What is ActiveDEMAND's email format?

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ActiveDEMAND's email format typically follows the pattern of First.Last@activedemand.com. Find more ActiveDEMAND email formats with LeadIQ.

When was ActiveDEMAND founded?

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ActiveDEMAND was founded in 2012.
ActiveDEMAND

ActiveDEMAND

Software DevelopmentCanada11-50 Employees

From a Marketing Automation platform to an evolving Customer Acquisition and Engagement Platform for Senior Living. This all-in-one solution tailors itself for multi-community operations, seamlessly integrating marketing and sales automation activities to speed up your occupancy growth. By meticulously tracking every interaction along the customer’s journey—including influencers such as caregivers and family members—ActiveDEMAND delivers actionable insights that pinpoint the touchpoints critical to move-ins by leveraging an unmatched CRM integration.

Whether you manage a single community or hundreds, ActiveDEMAND empowers your marketing and sales teams to do more with less. More than 7,500 users trust our platform across over 4,000 senior living communities in North America.
ActiveDEMAND isn’t just marketing software—it’s a strategic partner helping you create meaningful connections while scaling your organization efficiently.

Section iconCompany Overview

Headquarters
600 Crowfoot Crescent NW, Suite 340 Calgary, Alberta T3G 0B4, CA
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    ActiveDEMAND's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    ActiveDEMAND's revenue is estimated to be in the range of $1M$10M

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