Acquisition synergy The acquisition of Acuant by GBG and the subsequent rebranding as IDology has formed the largest identity verification provider in the Americas, potentially creating opportunities for cross-selling to existing GBG clients and leveraging combined expertise.

Award recognition IDology's receipt of the 2024 Cybersecurity Excellence Award for Best Security Company enhances its credibility and can be leveraged to appeal to security-conscious clients seeking top-tier solutions.

Strategic partnerships Partnerships with industry leaders like Zoho and Leasepath demonstrate IDology's commitment to innovation and expanding its service offerings, presenting opportunities for collaboration and joint sales efforts in the space of identity verification and fraud prevention.

Market insight reports The release of annual consumer digital identity studies and fraud reports by IDology showcases expertise in understanding market trends and customer behavior, providing valuable insights for engaging potential clients and demonstrating thought leadership in the industry.

Cross-industry monitoring platform The launch of GBG Trust, a real-time cross-industry monitoring platform by IDology, addresses digital identity fraud and presents a unique selling point for attracting clients looking for proactive fraud prevention solutions across various sectors.