Identity security expansion Entrust acquisition and rebranding from Onfido indicates a strategic emphasis on identity-centric security solutions with government credential programs and biometrics, presenting a sales opportunity to cross-sell CSP enhancements, biometric authentication, and identity verification services to government and large enterprises.

Government credential Play Recent partnership with MK Group to support government credential programs including electronic passports and national IDs signals demand for integrated identity issuance workflows, secure credential issuance, and device- or wallet-based identity solutions that organizations in the public sector and defense contractors may require.

Cryptographic visibility New CSP capabilities leveraging cryptographic bill of materials data to action risk creates an upsell path for customers needing deeper cryptographic governance, inventory, and risk mitigation across complex ecosystems, appealing to enterprises with stringent compliance and security auditing needs.

AI security momentum Launch of Agentic AI Trust Accelerator and biometric authentication solutions positions Entrust to address AI-driven threat models and secure identity for autonomous software, providing opportunities to sell enterprise-grade identity plumbing, real-time authorization, and anti-spoofing biometric offerings to tech-forward customers.

Flexible deployment Instant ID available as on-premise and as a cloud service aligns with varied IT strategies and regulatory requirements, enabling sales conversations around hybrid deployments, data residency, wallet compatibility, and audit logging for financial, healthcare, and regulated industries.