Acquisition Strategy Acuant, now rebranded as IDology after being acquired by GBG, offers comprehensive identity verification solutions. Leveraging this acquisition and rebranding, there are potential sales opportunities to upsell existing clients on the expanded suite of services under the new unified brand.
Industry Recognition IDology's consistent recognition, such as winning the 2024 Cybersecurity Excellence Award, strengthens its credibility in the security landscape. This recognition can be leveraged as a key selling point to attract new clients seeking best-in-class security solutions.
Strategic Partnerships Through partnerships with industry leaders like Zoho and Leasepath Enterprise, IDology expands its reach and offerings. Sales development representatives can capitalize on these partnerships to broaden the company's market penetration and provide integrated solutions to potential customers.
Market Research Insights IDology's consumer digital identity studies offer valuable insights into consumer behavior and expectations. Utilizing these insights, sales professionals can tailor their pitches and solutions to align closely with market trends, increasing the likelihood of successful sales engagements.
Competitive Positioning With a revenue range of $50M - 100M and a strong focus on identity verification, IDology competes in a space alongside reputable companies like Socure and Trulioo. Understanding the competitive landscape can help sales teams position IDology's offerings effectively against key competitors to win new business.
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