Brand safety Ad Fontes Media offers reliability and bias ratings for news, enabling advertisers to confidently invest in high-quality, minimally biased content. This positions them to upsell premium brand-safety solutions and data licenses to ad tech platforms and advertisers seeking trustworthy inventory.

Data driven Recent partnerships with Viant, Zenlytic, Basis International, and Channel Factory indicate strong demand for integrating Ad Fontes data into ad tech workflows. Target DSPs, SSPs, and analytics providers to expand data feed integrations and co sell data products.

Public Benefit As a Colorado Public Benefit Corporation, Ad Fontes emphasizes social impact and responsible media. This can be leveraged to win partnerships with educational institutions, researchers, and non-profits, as well as ESG-minded brands seeking alignment with mission-driven data providers.

Growth signals Revenue is in the single to mid-range, with active funding and a growing partner network. Approach mid-market advertisers and publishers looking for scalable audits, certifications, and third-party audits to monetize high-quality journalism and improve ad placements.

Leadership & strategy Strategic hires and leadership focus on expanding advertiser relations and market expansion. Engage with senior executives and strategy-focused prospects at large brands and agencies to co-create solutions addressing future advertiser challenges and brand safety.