Untapped pediatric Small team with potential leverage in pediatric eczema care. Target dermatologists, pediatricians, and allergy specialists who regularly prescribe or recommend wrap therapies for children to introduce Wrap-E-Soothe as a convenient alternative.

Clinical adoption Position as a time-saving, comfortable solution that complements or replaces traditional wet wrap methods. Highlight compatibility with existing eczema treatment plans to drive adoption in clinics and hospital supply chains.

Healthcare partnerships Explore collaborations with pediatric clinics, dermatology groups, and patient advocacy organizations to secure trials, endorsements, or direct-to-consumer channels that can accelerate credibility and market reach.

Digital presence Leverage current tech stack and e-commerce platforms to run targeted campaigns towards parents and caregivers, optimize Google Ads and shopping ads, and expand with content that demonstrates ease of use and caregiver time savings.

Revenue expansion Given sub-million revenue, pursue channel diversification through medical distributors, veterinary crossovers where eczemic skin issues appear in animals, and bundled offerings with related infant care products to boost average order value.