AI-Driven Monetization Adapex sits within the Datrix Group, unlocking AI enhanced data analytics and first party data capabilities to improve monetization outcomes for publishers. This enables cross selling opportunities to clients seeking advanced addressability and AI powered optimization across multiple programmatic channels.

Leadership Momentum Raquel Rosenthal was appointed CEO recently, signaling a strategic refresh. Leverage the leadership change in outreach to prospects as a chance to discuss new initiatives, expanded partnerships, and a refreshed roadmap around AI enabled monetization.

CTV Expansion The launch of a CTV initiative alongside existing display, video, native, AMP, header bidding, in app, and direct deals highlights a multi channel monetization capability. Target advertisers and publishers looking to monetize connected TV inventory and cross screen campaigns.

Market Validation Adapex has a track record with high profile publishers, notably Digital Trends Media Group, where programmatic revenue growth was pursued. Industry recognition includes a Digiday Media Award shortlist and a Drum Award finalist, adding credibility in competitive conversations.

Scalable Growth With a lean team and revenue in the low to mid single millions, Adapex combines nimble service with scalable technology via cloud and CRM platforms. The combination of a strong partner ecosystem and access to Datrix data solutions offers upsell opportunities for integrated analytics, consent centric frameworks, and enhanced targeting.