Adapex Employee Directory
Technology, Information and InternetNew York, United States11-50 Employees
Adapex is a technology-focused company that helps leading US websites improve their programmatic monetization. The firm optimizes a broad range of channels and formats—including display, video, native advertising, AMP, header bidding, in-app placements, connected TV, and direct deals—to drive higher revenue for publishers. As part of the Datrix Group, Adapex leverages AI-driven data analytics and monetization solutions to enhance addressability and first-party data targeting. Headquartered in New York, the company serves publishers seeking to optimize revenue across multiple programmatic avenues. Described as a small to mid-sized player in the technology, information and internet sector, it positions itself as a specialist in monetization and audience targeting through AI-enabled data capabilities. In June 2025, Raquel Rosenthal was appointed chief executive officer.