Recent Acquisition Adaptly was recently acquired by Accenture Interactive, indicating potential synergies and growth opportunities that could benefit from the expanded resources and capabilities of a larger corporation.

Strategic Partnerships Adaptly has established partnerships with companies like SOMA GROUP, Inc., showcasing a willingness to collaborate and explore joint marketing initiatives, presenting avenues for cross-selling complementary services.

Key Personnel Expansion Recent high-level hires like Justin Weigold and Anne Hoffer in revenue-focused roles signify a focus on driving sales growth and expanding market reach, providing potential touchpoints for business development interactions.

Global Presence With offices in major cities like New York, Chicago, San Francisco, London, and Sydney, Adaptly has a strong international presence, offering opportunities for global sales and partnership expansion.

Competitive Positioning In a competitive landscape with companies like Innovid, dataxu, and Marin Software, Adaptly's niche in enabling data-driven campaigns across digital platforms presents unique selling points and differentiation strategies for targeted sales pitches.