Insights

Market Leadership DataXu is part of Roku, a prominent player in the connected TV space, with recent showcases of original programming and platform integrations, providing opportunities to upsell advanced advertising solutions for premium content delivery.

Innovative Tools The launch of self-serve API suites and the Roku Ads API demonstrates advanced ad management capabilities, making it a prime prospect for businesses seeking to leverage customizable and scalable advertising solutions on connected TV.

Expanding Reach Roku's recent partnerships, such as launching Apple TV and YouTube TV on its platform, indicate a growing consumer base that brands can tap into for targeted advertising campaigns across popular streaming channels.

Data Security & Compliance Despite challenges with privacy complaints and data security fines, Roku's focus on addressing these issues presents an opportunity to position security-focused advertising solutions to clients concerned with compliance and consumer trust.

Financial Growth With revenue ranging from $10 million to $25 million and recent platform innovations, there is significant potential for sales growth by offering partnerships that enhance ROI through targeted, data-driven advertising on a rapidly expanding streaming ecosystem.

dataxu Tech Stack

dataxu uses 8 technology products and services including Lutron, Amazon CloudFront, Selenium, and more. Explore dataxu's tech stack below.

  • Lutron
    Communications Technology
  • Amazon CloudFront
    Content Delivery Network
  • Selenium
    Frameworks And Libraries
  • Amazon ALB
    Load Balancers
  • Kotlin
    Programming Languages
  • Android
    Programming Languages
  • Hadoop
    Programming Languages
  • C++
    Programming Languages

Media & News

dataxu's Email Address Formats

dataxu uses at least 2 format(s):
dataxu Email FormatsExamplePercentage
FLast@dataxu.comJDoe@dataxu.com
91%
First.Last@dataxu.comJohn.Doe@dataxu.com
5%
FirstLast@dataxu.comJohnDoe@dataxu.com
1%
FMLast@dataxu.comJMDoe@dataxu.com
1%
FiLast@dataxu.comJoDoe@dataxu.com
1%
First-Last@dataxu.comJohn-Doe@dataxu.com
1%
FLast@roku.comJDoe@roku.com
81%
First.Last@roku.comJohn.Doe@roku.com
11%
FirstL@roku.comJohnD@roku.com
5%
FirstLast@roku.comJohnDoe@roku.com
3%

Frequently Asked Questions

What is dataxu's phone number?

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You can contact dataxu's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is dataxu's official website and social media links?

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dataxu's official website is roku.com and has social profiles on LinkedInCrunchbase.

How much revenue does dataxu generate?

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As of December 2025, dataxu's annual revenue is estimated to be $2M.

What is dataxu's SIC code NAICS code?

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dataxu's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does dataxu have currently?

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As of December 2025, dataxu has approximately 1K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Ceo: C. L.Chief Product Officer: A. B.President: B. S.. Explore dataxu's employee directory with LeadIQ.

What industry does dataxu belong to?

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dataxu operates in the Advertising Services industry.

What technology does dataxu use?

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dataxu's tech stack includes LutronAmazon CloudFrontSeleniumAmazon ALBKotlinAndroidHadoopC++.

What is dataxu's email format?

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dataxu's email format typically follows the pattern of FLast@dataxu.com. Find more dataxu email formats with LeadIQ.

How much funding has dataxu raised to date?

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As of December 2025, dataxu has raised $3.5M in funding. The last funding round occurred on Oct 10, 2017 for $3.5M.

When was dataxu founded?

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dataxu was founded in 2009.

dataxu

Advertising ServicesMassachusetts, United States1001-5000 Employees

In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.  dataxu is now part of Roku. Visit advertising.roku.com for more information. 

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.

Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. 

Discover what you + our software can do at www.dataxu.com.

Section iconCompany Overview

Phone number
Website
roku.com
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2009
Employees
1001-5000

Section iconFunding & Financials

  • $3.5M

    dataxu has raised a total of $3.5M of funding over 8 rounds. Their latest funding round was raised on Oct 10, 2017 in the amount of $3.5M.

  • $10M$25M

    dataxu's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $3.5M

    dataxu has raised a total of $3.5M of funding over 8 rounds. Their latest funding round was raised on Oct 10, 2017 in the amount of $3.5M.

  • $10M$25M

    dataxu's revenue is estimated to be in the range of $10M$25M

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