Adara - A RateGain Company Employee Directory
Software DevelopmentCalifornia, United States51-200 Employees
Adara, now part of RateGain, runs a wide-reaching data-exchange platform centered on travel intent data gathered from a broad, ethically sourced partner network. By combining real-time traveler data from more than 270 global partners, it delivers actionable insights and predictive signals designed to improve marketing returns. The platform leverages a substantial corpus of travel activity, including 4 billion searches and more than 23 billion data elements across over 100 countries. Headquartered in Palo Alto, California, its client base includes consumer brands and destination marketing organizations aiming to strengthen travel-marketing outcomes. The company operates under RateGain following its 2023 acquisition. In 2026, it announced a collaboration with Comcast Advertising to enable deterministic-based measurement of travel ads across TV and streaming.
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