Market leadership Add to Event is positioned as the UK's number one marketplace for event services, suggesting strong brand trust and potential for upselling premium features, enterprise partnerships, or localized expansion opportunities in related markets.

Growth opportunity With revenue under a million and a recent funding round of 3.8 million, there is room to scale supplier onboarding, diversify supplier categories, and offer tiered subscription or performance-based pricing to attract larger event organizers and agencies.

Sustainability synergy As a platform connecting planners with suppliers, there is potential to promote vetted sustainable vendors, enable green event planning tools, and tap into corporate clients prioritizing eco-friendly events.

Tech enablement Leveraging tech like Firebase, GitLab CI, Hotjar, and analytics platforms indicates opportunity to propose advanced integration partnerships, API access for booking flows, or data-driven concierge services to improve conversion and management efficiency.

SMB focus With a relatively small team and a wide supplier network, there is potential to target small to mid-market organizers and event agencies with scalable SaaS features, support packages, and performance marketing collaborations to boost usage and retention.