Strategic partnership Adelphic is owned by Viant and operates as a self-serve omnichannel DSP with strong agency and large media buyer traction. This presents a sales opportunity to align with Viant’s ecosystem, upsell cross-channel capabilities, and co-sell with Viant to expand access to joint clients.

Omnichannel strength The platform enables programmatic campaigns across CTV, desktop, mobile, audio, and DOOH, offering a doorway to expand into TV and DOOH budgets for advertisers seeking unified measurement and optimization across channels.

High satisfaction A 95% customer satisfaction rate indicates strong value delivery and potential for case studies, renewals, and reference sales. Leverage as proof points when addressing similar brands and agencies seeking reliable DSP partnerships.

Data and identity Adelphic emphasizes real people over cookies and has a history of data partnerships and identity initiatives. This creates opportunities to discuss privacy-friendly identity solutions, data onboarding services, and enhanced targeting for premium advertisers.

Growth signals Historical collaborations (Opera Mediaworks, Adstra, Integral Ad Science) and recognition within the programmatic space signal a trajectory of partnerships and thought leadership. Use these signals to engage potential enterprise clients and media brands seeking proven interoperability and scale.