Adimo

Technology, Information and InternetScotland, United Kingdom11-50 Employees

Adimo operates in the technology, information and internet space, offering a platform that integrates with existing marketing to create shoppable experiences. Its solution allows shoppers to add products directly to their online grocery basket from various marketing touchpoints, effectively shortening the path from consideration to purchase. By time-shifting the act of buying, it reduces the friction involved in completing a sale.

Based in Glasgow, Scotland, Adimo serves FMCG and CPG marketing teams and other buyers looking to improve online conversion by linking advertising to direct checkout actions. The company describes itself as a shoppable marketing specialist, positioned within a broader technology sector focused on turning marketing efforts into measurable shopping outcomes. In August 2023, Adimo announced a strategic partnership with First Party Capital, signaling collaboration with a venture-focused investor active in ad tech and martech.

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