Innovative Shoppable Tech Adimo’s core capability of integrating shoppable marketing solutions presents a strong opportunity to collaborate with brands aiming to enhance online purchasing directly from advertising content, particularly in FMCG and CPG sectors seeking to streamline the shopper journey.
Recent Capital Investment With $7M in funding and strategic investments from First Party Capital, Adimo is positioned for expansion, making it an ideal partner for companies looking to leverage funded growth initiatives and explore international market entries, especially in the US.
Market and Competitor Position Adimo operates in a competitive landscape with companies like Unacast and Foursquare, yet its focus on integrated, shoppable solutions offers a differentiated value proposition, appealing to brands seeking innovative engagement and direct purchase capabilities.
Technology Stack Compatibility The company’s use of advanced tools such as Tableau, Vue.js, and Cloudflare Bot Management indicates technological sophistication, opening sales opportunities with clients interested in robust, scalable marketing technology integrations.
Global Growth Strategy Adimo’s recent funding and appointments, including international growth initiatives and new advisory hires, suggest opportunities for enterprise clients planning digital expansion and seeking cutting-edge solutions to increase conversion rates in diverse markets.
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$10M$25MAdimo uses 8 technology products and services including Google Optimize, Xero, Hotjar, and more. Explore Adimo's tech stack below.
| Adimo Email Formats | Percentage |
| First@adimo.co | 79% |
| FirstLast@adimo.co | 11% |
| First.Last@adimo.co | 8% |
| FirLast@adimo.co | 2% |
Technology, Information and InternetScotland, United Kingdom11-50 Employees
Adimo integrates with any form of marketing to make it shoppable. FMCG / CPG marketing does a great job of helping shoppers choose products. But it does a bad job of helping them buy them. Adimo makes life easier by time-shifting the fuss of buying, allowing shoppers to add products directly to their online grocery basket for later purchase.
Company Overview
Funding & FinancialsAdimo has raised a total of $7M of funding over 3 rounds. Their latest funding round was raised on Mar 04, 2021 in the amount of $2.1Mas a funding round.
Adimo's revenue is estimated to be in the range of $10M$25M
Funding & FinancialsAdimo has raised a total of $7M of funding over 3 rounds. Their latest funding round was raised on Mar 04, 2021 in the amount of $2.1Mas a funding round.
Adimo's revenue is estimated to be in the range of $10M$25M
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