AI Attribution Edge GroundTruth's integration with ZeroToOne.AI's Large Behavioral Model enhances cross screen targeting and measurement, enabling advertisers to link creative exposure to real world actions such as store visits and purchases, and to optimize campaigns with AI driven insights.

DOOH Expansion The DOOH expansion with Place Exchange and OUTFRONT partnerships provides advertisers access to digital out of home inventory with measurable foot traffic attribution, enabling cross device campaigns and real time optimization.

Measured ROI Platform GroundTruth measures in store visits and online conversions, enabling retailers and brands to justify media spend with demonstrable foot traffic and online engagement.

Enterprise Scale With substantial revenue and a sizable enterprise customer base, GroundTruth can deliver scale with premium analytics, managed services, and integrations, presenting a strong upsell path for large advertisers seeking comprehensive attribution across screens.

Global AI Talent GroundTruth India’s AI fellowship program signals ongoing commitment to AI capability and regional expansion, offering sales teams a foothold for localized solutions and partnerships with local agencies and brands in India and APAC.