Geolocation Platform Award Winner GroundTruth has been consistently recognized as a leader in geolocation technology, winning prestigious awards such as the 'Best Geolocation Platform' at MarTech Breakthrough Awards multiple times. This recognition showcases the company's expertise in location-based advertising solutions and presents a strong selling point to potential clients looking for cutting-edge geotargeting capabilities.
Prominent Chief Technology Officer Appointment The recent promotion of Matt Knight to Chief Technology Officer at GroundTruth highlights the company's commitment to technological innovation and leadership. Leveraging this key personnel appointment can serve as a strategic angle for sales representatives to emphasize the company's focus on driving advancements in advertising technology and creating impactful solutions for clients.
Highly Regarded Workplace Culture GroundTruth's recognition as one of the 'Ad Age Best Places to Work' demonstrates a strong emphasis on employee satisfaction and a positive work environment. Capitalizing on this reputation can be leveraged as a key selling point to potential clients who value partnering with companies that prioritize a supportive and engaging workplace culture.
Substantial Funding Backing With over $160 million in funding received so far, GroundTruth exhibits financial stability and growth potential, signaling to clients a robust foundation for long-term partnerships. Sales professionals can utilize this information to build trust with potential clients, showcasing the company's solid financial standing and capacity to invest in cutting-edge advertising solutions.
Diverse Tech Stack Capabilities GroundTruth's extensive tech stack, including Oracle, Ruby, and Twitter, reflects a diverse range of technological capabilities that can cater to varied client needs. This diverse technology infrastructure provides sales teams with a strong value proposition to offer clients customized and innovative advertising solutions tailored to their specific requirements and preferences.