AdLib DSP
Advertising ServicesNew York, United States11-50 Employees
AdLib DSP is a New York-based company in the advertising services sector that provides a demand-side platform for media buying. The platform bundles tools, data, and automation to support programmatic campaigns across channels such as connected TV, audio, geofencing, and YouTube, aiming to reduce complexity and trafficking overhead. Its target customers include independent agencies and in-house programmatic teams seeking scalable, cross-channel execution without the overhead associated with traditional DSPs. AdLib offers multiple engagement models, including a self-serve platform that is DSP-agnostic, fully managed traffic and optimization services, and APIs that let customers build workflows and applications. It also provides a white-labeled DSP option for branded programmatic offerings and automated billing to streamline payments. A recent development noted is a November 2025 strategic partnership with Curated.Media to enhance multi-platform curation for programmatic buyers.
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