CTV Expansion PubMatic experienced significant growth in its CTV (Connected TV) business, with CTV now contributing to 20% of the company's revenue. This presents a sales opportunity to focus on expanding CTV-related advertising solutions to capitalize on the increasing demand in this sector.

Innovative Connect Platform PubMatic's Connect platform for curation has demonstrated the ability to drive 25%+ higher eCPMs, incremental revenue, and diverse demand for publishers and advertisers. Sales representatives can leverage this success to introduce the Connect platform to new clients looking to enhance their programmatic advertising deals.

Stock Price Volatility Advantage Given the recent stock price fluctuations experienced by PubMatic, sales professionals can position the company as a compelling investment choice for potential clients. Highlighting the company's resilience and ability to rebound from market challenges can attract clients looking for stable and promising partnerships.

Expansion in Ad Tech Market PubMatic's focus on delivering digital advertising's supply chain of the future positions it as a key player in the competitive ad tech market. Sales development representatives can emphasize PubMatic's innovative approach and technological capabilities to win over clients seeking advanced advertising solutions.

Programmatic Innovation Advantage With PubMatic's commitment to scalable and flexible programmatic innovation, sales teams have the opportunity to showcase the company's ability to improve outcomes for customers. By highlighting how PubMatic champions a transparent digital advertising supply chain, sales representatives can attract clients aiming for efficiency and transparency in their advertising strategies.