AdRout LLC

Software DevelopmentFlorida, United States11-50 Employees

AdRout Web Analytics, formerly AdRout LLC., is the independent provider of ad analytics and traffic quality solutions for the online advertising community. The company aims to lead the industry in online ad verification and traffic quality management, delivering actionable insight to improve the performance of online advertising. AdRout Web Analytics stands for audience verification, click quality scoring and attribution metrics to optimize online advertising results. Deployed as hosted SaaS solutions, AdRout's offerings help to optimize online advertising campaigns by identifying sources of unwanted or underperforming traffic (such as click fraud) and scoring valid traffic based on its value to advertisers and ad networks. AdRout provides scoring, auditing, verification, and attribution metrics to optimize and improve return on ad spend. AdRout is able to track billions of traffic events, reporting on where they appeared, for how long, and to what effect, AdRout’s mission is to bring greater levels of transparency and accountability to the online adverting industry. AdRout Web Analytics product - Themis is based on machine-learning and data mining technologies. We are partners of Microsoft Inc., and our product is cloud-based solution - powerful, open and agile. Themis will answer the most important question in digital advertising - How much should I pay for traffic? We have several use cases for online advertisers and networks. In preview version we already have solutions for CPC (cost-per-click) campaigns such as Fraud Detecting and Match Targeting Use Cases. The company has been designed and created by group of independent software developers, to meet the needs of this special customer segment. adRout's first software product is Themis - a traffic quality rating service. The service is constructive by ranking traffic for advertising needs and is open, powerful and agile, encouraging the digital marketer to use it as often as possible.

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