Insights

Growing Market Presence Adtraction's expansion into multiple European markets such as the UK, Spain, Germany, and France demonstrates a strategic effort to reach diverse audiences and diversify revenue streams, indicating potential for further geographical expansion and localized marketing solutions.

Strong Performance-Based Model The company's performance-driven approach, where clients only pay for sales generated, aligns with budget-conscious advertisers seeking measurable ROI, creating opportunities to offer tailored performance marketing services to new clients.

Acquisition Strategy Recent acquisition of Adrecord AB signifies a growth strategy through strategic acquisitions, opening avenues to cross-sell services and deepen market penetration through integrated partner networks and data sharing.

Technological Capabilities Utilizing advanced tools such as Google Analytics, Prometheus, and GitLab, Adtraction positions itself as a technically sophisticated platform, enabling upselling premium analytics and automation solutions to tech-forward brands.

Growing Revenue Potential With revenue estimates between $10M and $50M, Adtraction is positioned for growth, presenting opportunities to target mid-sized brands in e-commerce and financial services sectors looking to enhance their partner marketing efforts.

Adtraction Tech Stack

Adtraction uses 8 technology products and services including Microsoft Clarity, MongoDB, Google Fonts API, and more. Explore Adtraction's tech stack below.

  • Microsoft Clarity
    Analytics
  • MongoDB
    Database
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • Android
    Programming Languages
  • Xcode
    Programming Languages
  • HSTS
    Security
  • HTTP/3
    Web & Portal Technology

Adtraction's Email Address Formats

Adtraction uses at least 1 format(s):
Adtraction Email FormatsExamplePercentage
First.Last@adtraction.comJohn.Doe@adtraction.com
96%
Last@adtraction.comDoe@adtraction.com
2%
First.Middle@adtraction.comJohn.Michael@adtraction.com
1%
FLast@adtraction.comJDoe@adtraction.com
1%

Frequently Asked Questions

Where is Adtraction's headquarters located?

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Adtraction's main headquarters is located at Linnégatan 89a, Stockholm, Stockholm County 11523, SE. The company has employees across 2 continents, including EuropeOceania.

What is Adtraction's stock symbol?

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Adtraction is a publicly traded company; the company's stock symbol is ADTR.ST.

What is Adtraction's official website and social media links?

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Adtraction's official website is adtraction.com and has social profiles on LinkedIn.

What is Adtraction's NAICS code?

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Adtraction's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Adtraction have currently?

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As of October 2025, Adtraction has approximately 133 employees across 2 continents, including EuropeOceania. Key team members include Chief Operating Officer: D. S.Head Of Finance Brands & Partners, Spain / Mexico: C. G. P.Head Of Sales & Operations Italy: L. B.. Explore Adtraction's employee directory with LeadIQ.

What industry does Adtraction belong to?

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Adtraction operates in the Technology, Information and Internet industry.

What technology does Adtraction use?

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Adtraction's tech stack includes Microsoft ClarityMongoDBGoogle Fonts APIElement UIAndroidXcodeHSTSHTTP/3.

What is Adtraction's email format?

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Adtraction's email format typically follows the pattern of First.Last@adtraction.com. Find more Adtraction email formats with LeadIQ.

When was Adtraction founded?

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Adtraction was founded in 2008.
Adtraction

Adtraction

Technology, Information and InternetSweden51-200 Employees

Adtraction is a full-service partner marketing platform, helping brands attract new customers and sell more, while helping partners monetise their content and traffic. 

We work with brands across multiple industries, ranging from e-commerce to financial services. With a user-friendly platform, we connect brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites. We are known for creating partnerships that generate value both to advertisers and partners, and work on a performance based set-up where you only pay for sales. 

With roots in affiliate marketing and experience dating back to 2007, Adtraction has the right knowledge to guide you when scaling your business with partner marketing.

The company was established in 2007 and is headquartered in Stockholm, Sweden, with local offices in Norway, Denmark, Finland, Spain, Germany, the UK, Poland, the Netherlands, Switzerland, Austria, France and Italy.

Section iconCompany Overview

Headquarters
Linnégatan 89a, Stockholm, Stockholm County 11523, SE
Stock Symbol
ADTR.ST
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Adtraction's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Adtraction's revenue is estimated to be in the range of $1M$10M

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