Strategic Partnership with Pinterest Integral Ad Science recently partnered with Pinterest Inc., enabling global advertisers to achieve more transparency and effectiveness in their campaigns across Pinterest's platform. This partnership opens doors for cross-selling opportunities and expanding market reach.

Acquisition of Publica LLC By acquiring Publica LLC for $220 million, Integral Ad Science strengthened its position in the connected TV ad server market. This acquisition presents a sales opportunity to offer comprehensive ad solutions to CTV streaming content publishers and explore upsell potential with existing clients.

Launch of IAS Election Lab The launch of IAS Election Lab ahead of the 2024 global elections showcases Integral Ad Science's commitment to innovative solutions. Sales teams can leverage this new product offering to engage with political advertisers, government organizations, and media agencies seeking advanced ad verification tools.

Appointment of Chief Revenue Officer Integral Ad Science appointed Cameron 'Cam' Miille as Chief Revenue Officer, signaling a focus on revenue growth strategies. Sales representatives can collaborate with Cam Miille to explore new market segments, identify revenue streams, and drive business expansion.

Diverse Funding and Strong Financials With revenues estimated between $100 million to $1 billion and funding of $823 million, Integral Ad Science demonstrates financial stability and robust growth potential. This financial strength provides sales teams with confidence to negotiate larger deals and secure long-term partnerships.