Brand Safety Focus IAS provides brand safety and viewability measurement across digital media; opportunity to target large advertisers and agencies seeking trusted quality data for ROAS and risk reduction; cross sell to gaming, streaming, and in game ad buyers.

Cross Platform Growth Recent launches include episode level pre bid optimization for programmatic podcast with Spotify; YouTube optimization; Total TV suite for CTV; positions IAS to capture budgets across podcasts, YouTube, and connected TV with unified measurement and optimization.

Strategic Partnerships Active partnerships with Spotify, Databricks, EA, IAB, LiveRamp, Adobe, Meta, The Trade Desk and more enable co sell motion and deep data integrations; great corridor for enterprise clients and data driven campaigns.

AI Powered Quality AI powered Total Media Quality brand safety and suitability measurement across multiple channels; expansion into YouTube Audio; target risk averse brands and agencies seeking transparent, AI backed quality assurance.

Enterprise Leadership Strong scale and leadership with a board addition from Netflix AI leadership; signals commitment to AI and platform maturity, creating credibility for large brands and publishers requiring robust governance and advanced analytics.